You're Marketing to a Moment.

Your customer is not a fixed point. They are a living, breathing person who changes by the second.

It was never you getting the marketing wrong. People are not fixed, stationary objects. The same person is curious on Monday and done by Friday, ready in the morning and gone by night. They do not move through your funnel in a straight line. They move through their own life.

That is where the marketing relationship is actually built. Not in a static funnel. In meeting them where they are that day at that time. I decided to create something that exemplifies my thinking.

Below is what I’m calling the customer frequency wave. One line is your brand. One line is your customer. Both are always moving, and they are rarely in sync on their own. Marketing is what fills the gap and brings them into alignment.

Each point on the wave is a real touchpoint, a place your customer meets your brand. Tap any point to see where they are in that moment and what actually moves them. Or filter by a marketing service to see where it keeps the energy flowing.