The Lead Generation Blueprint.
Go from “I need more customers” to a simple plan for attracting, capturing and following up with leads.
In about 30 minutes, you'll pick one potential customer, create an offer that attracts them, and map out how to capture and follow up with the lead.
Your Blueprint is on its way. Open the email and tap the button to grab your copy.
And when my new course launches, you'll be the first to know.
Your customer isn't a funnel. They're a wave.
Same brand. Same offer. Three completely different paths. Nobody moves in a straight line, so your marketing can't either. The Blueprint helps you meet each one where they are.
Where they meet you, at every phase
- Social post
- Search result
- Paid ad
- Referral mention
- Website visit
- Lead magnet
- Welcome sequence
- Long-form content
- Newsletter
- Sales page
- Discovery call
- Checkout & confirmation
- Onboarding
- Community space
- Customer care
- Repeat offer
- Testimonial & referral ask
- Win-back note
- Stay-findable content
Saw it. Wanted it. Booked it. Make the next step obvious. Then get out of their way.
Reads everything. Circles back. Twice. Be helpful, again and again. Trust is built in the loops.
Interested. Then life happened. Then back. Stay findable. A quiet season is not a lost customer.
Five steps. One simple plan.
No magic number of leads promised. A repeatable process you can use again and again.
- 01Identify the right person
Define the customer most likely to buy, what they need and what moves them to act.
- 02Create a reason to say yes
A free resource, checklist or consultation that solves one small problem for them.
- 03Get the offer in front of people
Choose one channel. Create a simple post, email or ad that invites the right person in.
- 04Capture the lead
Collect contact details, with consent. Stop losing interested people in comments and DMs.
- 05Follow up
Write your first follow-up and map the next step to a sale. Use AI to draft it in your own voice.
Hi, I'm Kate Kozak.
I've spent 20+ years in marketing as a Marketing Director, Brand Director and entrepreneur. I've moved countries to build marketing departments, run events internationally and built my own businesses.
I went from leading a big team, to building my own, to working solo. Now I share what actually works right now, so you can run a smart system without a team behind you.
Connect on LinkedIn →Get your free Lead Generation Blueprint.
Your simple plan, in about 30 minutes. And I'll make sure to let you know when the course launches!
Check your inbox. Your Blueprint is on its way.
And when my new course launches, you'll be the first to know.